Gerardo J. Rodríguez-Hernández, Departamento de Nutrición Aplicada y Educación Nutricional, Instituto Nacional de Ciencias Médicas y Nutrición Salvador Zubirán, Ciudad de México, México
Introduction: Social media has become a key tool for global communication. It is an economical, accessible, and everyday medium. Objective: To analyze the number of visitors on three pages and evaluate the content presented, identify the most popular posts, and detect preference patterns. Method: A quantitative, descriptive, and observational study was conducted. User preferences regarding the content published on various pages were analyzed. The information was classified into the following categories: simple infographics, infographics with a link in Spanish, with a link in English, and finally, videos and scientific articles. Results: In 2024, the three pages reached a total of 37,080 followers, mostly young women (18–34 years old). Ninety-two-pointthree percent of the visits came from Mexico, with Mexico City standing out as the location with the highest number of participants. Memes and simple infographics were the most viewed formats due to their clarity and direct visual appeal. Conclusions: Memes and simple infographics stand out in information dissemination thanks to their visual appeal and accessibility, aligning with the immediacy of digital platforms. However, their simplicity poses the risk of misinformation. Health professionals must strike a balance between brevity and accuracy to ensure messages on nutrition are engaging, clear, and reliable.
Keywords: Social networking. Electronic messages. Health promotion.